Ethics

Ethics

In a past we have seen many successful businesses fail, their profit declined or they are out of business etc. There are many reasons behind this but one of the main reasons behind all this pitfalls and failure of the business was the lack of business ethics. Ethics can be defined as codes of principles and values that make decisions and actions within a company. In short the definition of ethics basically knows the difference between right and wrong and choosing that decision what is right for us, for other people, for society, for organization etc. Therefore due to lack of business ethics and failures of many businesses, now a day’s not only many organization but also customers, employees, shareholder or stakeholder etc are concerns about the ethics. In order to be a successful company, a business needs to follow all ethical values and standard and also to prosper and maintain their wealth; it had to be founded on certain ethical principles. Though profit is main concerns for any organization but it is only for short term i.e. the businesses that don’t follow ethics and their main purpose is only profit, they are not going to be in a longer race for many times. A business that is based on ethics can run successfully for long years.

Importance of Ethics in a Business

Ethics is really playing a very important role in any organization. An organization can only grow, succeed and have competitive advantage when it is following all ethics norms. As we have seen in the past most company’s collapse or trying hard to sustain in the competitive environment because of their unethical behavior. For example, Enron, Arthur Anderson etc all these was giant company and people would like to work with these company but it collapse because they were operating there business totally unethical way. They were just concerns about the numbers instead of reputation or image, values etc. Therefore in order to have good reputation in front of everyone and be successful company, all organization has to implement ethical norms in their company. Just going to implement doesn’t work out, ethics is not only implementation in an organization but people working in a company has to follow those ethics. Many companies even in Enron and Arthur Anderson was having ethical standard but no people followed those ethical norms. Therefore it usually start from top level, so it is the responsibility of top management people in an organization to make and implement those ethical norms in their company and also let people know strictly to follow those norms.

Therefore for a business to achieve long-term profits, customer relationship and their trust is most-most importance. To gain a long-term relationship with customers and achieve customer return for the business, the business needs to be based on ethics. The trustworthiness of a business, its customer service, its customer care, its way of dealing with customers etc is a part of the business ethics. Business ethics leave a long-lasting impression on the customers and the impression on their minds to builds trust for their company.

Advantage of Ethics

· It builds trust and loyalty and also referrals from customers.
· It motivates sales staffers because they really believe in the products and services they are selling.
· It creates a culture of honesty, especially important in a business where employees work in customers’ homes and can't be closely supervised all the time.
· And it attracts top employees who want to work for a company whose standards they respect and share.

Virtual Reality Technology-Continue

In my previous blog I have mention about what is Virtual Reality and how actually it work in healthcare industry. As I already mention, Virtual Reality is an emerging technology especially for healthcare industry and it’s playing a very important role not only for doctor but also for patient. Virtual environments and related technologies had added a value to health care at least in the areas of improved services, and savings in material resources. This technology really has lot of advantages; it not only improved the services of medical industry but also save lots of time and money for both patient and for doctor for example:

Cost Effectiveness: Many instruments for surgery are difficult to arrange or control, and when surgery is conducted outside of the therapist's office, it becomes more expensive in terms of time and money. The ability to conduct surgery without leaving the therapist's office would make better treatment available to more sufferers at a lower cost.

Patient Acceptance: The people who cannot travel far for their surgery and also cannot afford e money to go for surgery outside city or country, for them Virtual technology has really helped them a lot i.e. having their surgery at their own place or city in much effective and in efficient way.

Besides solving the distance problem, time and money, Virtual Reality also offers other benefits, such as minimizing the exposure of surgeons to infections and potential strain.

Though Virtual Reality technology has lots of advantage but still this technology has some limitation or drawbacks like it is still very expensive and also the surgery done on the basis of computers and electric wires, therefore in developing countries or even in developed countries where electricity problem is there or it may occur in that case doing surgery on this technology basis would be very scary and risky too. Therefore this technology can only we use in those city or country where there is no problem of electricity. And also people using VR head gear sometimes complain about chronic fatigue, a lack of initiative, drowsiness, irritability, or nausea after interacting with a virtual environment for a long time and no one knows what would be the long-term effect of using head-mounted displays on human eyes.

Future of Virtual Reality Technology in Healthcare Industry:

Though this technology has some drawbacks but it has lot of scope in near future. In Healthcare Virtual Reality have generated double-digit growth both worldwide and in the U.S. market and according to US News in the year 2010 U.S. market for virtual reality in surgery, medical education, therapy and other areas will grow to $290 million. Therefore Virtual Reality is really an advance technology in the healthcare industry.

Virtual Reality Technology

Emerging Technology- Virtual Reality in Healthcare

Virtual Reality is a new and exciting emerging technology that is into high demand now days. Virtual Reality basically means combination of virtual and real environment. Though Virtual technology was developed during 1960’s period but it was not so successful because of various reasons like due to low computer speed, heavy weight instruments. In short, the technology was not so mature enough to deliver a sensitive feedback for the decision making. But after 20 years a lot of things has been improved like speed of computer is 1000 times faster than pervious and also the weight of instrument is very light and systems deliver great feedback in order to take decision. So now Virtual reality technology has really improved and playing a very important role in different-different areas and have lots of scope for future growth.

So what is Virtual Reality?

Virtual Reality is a three dimensional (3-D) technology which allows a user to navigate around and interact with a computer-simulated environment. In sort Virtual Reality is a 3-D technology were users can visualize, interpret and interact in both virtual and real world. This technology is not only used in Gaming industry, Education or Space industries but now days it is highly used in Healthcare industry and having high demand for it. With the help of Virtual Reality, a doctor who is sitting at one city can operate his/her patient vey successfully who is sitting at different city or country. This sounds like impossible but technology has really made this thing so easy that it is not only helped the doctor but also to patient.

Virtual Reality in healthcare usually works on three ideas: Immersion, Interaction and Presence. Immersion is basically collecting the data from real and virtual environment, were users can share data or information from both real and virtual environment. Interaction basically implied that there is an interaction between virtual environment users and real environment users in order to know the exact situation of both the environments. And lastly presences usually indicate that the user is physically inside of the/virtual environment, participating in it. The instruments use in Virtual technology for doing surgery includes glove, head-mounted display, and headgear improved cameras, HDTV and stereoscopes apart from computer and display machine.

Click below the link and see how actually Virtual Reality work in healthcare.

http://www.youtube.com/watch?v=2twLVL_jyP4

With the help of Virtual Reality a specialist can help a local surgeon by remote connection, or surgeon to perform complex operations where the local surgeon is in a rural setting, a ship at sea, an airplane in flight, or even a space station. The surgeon using this system operates on a virtual image, and an instrument on the treatment area reproduces the surgeon’s movements.

Virtual Technology can be considered as the leading edge of a general evolution of present communication interfaces like television, computer and telephone i.e. it is a new methodology for interacting with information. Virtual Reality can have a strong effect on health care. The key characteristic of Virtual Reality is the high level of control of the interaction with the tool without constrain usually found in computer systems.

Reference:

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