Now a day’s social networking site is playing a very important role in every one life. It’s not only helping people to find, make and interact with old and new friends but also helping people to find their jobs. Now those days has gone were people has to look for the job only in job search engine, now they can see job in the social site and can also interact with the people in order to know more about their company and culture where they are applying. In social network site almost everything is open, here not only candidate will come to know about the company but social networks are also helping employers to search the proper candidate in order to fit them for the suitable positions. Therefore with the help of social network site an employer can get a lot of information about the candidate not only professional but also personal information and their behaviors. So accordingly company can analyzed whether a candidate is really fit for the company job or not. So social networking site is not only helping the candidate to find the better job but it also helping the company to find the better candidate and brand their company in the market. Now a day’s a lot of company are recruiting the candidate through social network site and I think it’s a best way to recruit the candidate through social site as there are numbers of people who are using these networking site and have their profile on that. And now a day’s more than 40% of the company’s are recruiting the candidates from social site only. So in my opinion social media is not the answers of HR recruitment but it’s a tool that should be added in recruitment process.
These are the steps that company should do if they are planning to recruit people from social network site:
1) Open an account on various social sites. LinkedIn and facebook are the two most famous sites were almost most people are having their profile in it across the countries.
2) After opening your company account, try to connect with people and groups as much as possible related to your business.
3) Use your employee’s networks in order to connect with their network because chances of your employee’s network are almost those people who are into the same fields as of your employee’s.
4) Try to post as many as videos, events in social site and also into You Tube mentioning about your company and its culture and also how work and recruiting process take place in your company. This is the most effective way of attracting the candidate from your side as people will get lot of knowledge about the company and their process.
5) The next most effective way of attracting the candidate is to write the blog. Involve every employees of your company to write down the blog about their learning experiences which they got from this company. It would be more effective, if higher level people of the company’s are also involve in writing the blog about their company and work experience, it will create a good image about the company in front of outside people. Therefore involve as many as people from higher level to lower level people to write down the blog and allow them to post a comment on the blog.
6) Make your employees and managers to run online career fair and discuss more about the company and its way of doing business.
7) Involve as many people to engage and have open discussion. Engagement should be there from both the sides and it should be transparent not only from candidate side but also from company side because companies also need candidates.
7) Always create fan page on social network site.
8) Use technology like RSS, feedburner etc.
9) Set up an internal tagging site on social network, so that anyone can tag you internally and externally.
10) Implement Live Chat on career page, so that if anyone has any query related to job or company they can discuss at the same time which is more speedy way of knowing the candidate as well as company.
11) Most of the company’s use social network site for positing the jobs, that’s true we have to post the current job but don’t just post the job because it’s really about branding your company and culture to attract and retain the employees. So involve the candidate and have an effective communication from both the side.
So these are the few steps that any company should try to do if they are planning to recruit the candidates from social networking site. These sites are not only effective in hiring process but also cost effective when compare to other tools.